Ann Lemon is a graphic designer, writer and educator with years of experience in the fast-paced New York City advertising scene. As a maker and a thinker with a variety of experiences under her belt, she knows how important ideas are to the creative process.

And as an advertising and design educator, she also understands the importance of process in creative learning.

A student from Ann Lemon's class shows off a completed spread.

Enter the Little Big Idea Book, a pocket-sized tool for keeping track of process and generating ideas. Ann created the Little Big Idea Book for students in her advertising design class at Kutztown University in Pennsylvania.

Each book “provides space for students to think through the research, strategy, writing, design and production processes, in order to solve an advertising creative assignment or project.”

Scout Books featuring artwork by Ann Lemon's advertising design students!

Ann explains that the Scout Book replaces many printed and photocopied course assignment handouts, as well as fills in for the normal sketchbook and binder combination that students typically show their process in.

The 32-page interior is printed in blue ink and features custom designed interior pages that feature lined pages, writing prompts, small thumbnail outlines, larger areas and gridded pages for designing typography. The book also includes pages that encourage self-reflection and feedback from peers and instructors.

Student work!

We’re so pleased to see the Scout Book being used as an educational tool. Thirty two pages of curriculum covers a lot of ground; the Scout Book format is great for assignments, exercises, procedures, and guides. What would you teach with a Scout Book on your team? What could you learn with a Scout Book in your pocket?