SecretPenguin is working to make the world a better (and more fun) place.

The boutique ad agency is based in Omaha, Nebraska, and works on brand strategy and design for companies large and small. Principal and Creative Director Dave Nelson explains that everything SecretPenguin does works towards that goal of improving this world we live in.

“Some people have told me it’s pretty idealistic,” he writes. But “every big or small decision can change the world.”

SecretPenguin is working to spread this positivity with their recent Scout Book project. They created Idea Books to encourage active thinking and doing. The back of each book reads, “I pledge to make the world a better place with these ideas.”

And don’t forget fun, SecretPenguin is all about fun. (We’d recommend checking out their super fun “About” page to get a taste of the fun culture of Secret Penguin!)