Brand New is a popular blog brought to you by Under Consideration, the creative and critical enterprise spearheaded by Bryony Gomez-Palacio and Armin Vit. The online resource for discussion and critique provides an engaging outlet for critical discourse within the discipline of design.

The 2011 Brand New Conference took place this fall in San Francisco, and featured a cast of design world all-stars and participants coming together to discuss the practice of corporate and brand identity. Featured speakers included Bruce Mau, Mine, and communication designers from Facebook.

Their second annual conference hosted eight speakers from varied design environments, who together provided a breadth of perspectives on the practice.

This Scout Book was just one part of the conference’s fun and funky visual identity, a spirited nod to tempera paint on giant butcher paper that you’d more readily see plastering the windows of your neighborhood supermarket.

The Scout Book is an excellent giveaway for conferences; it is an opportunity to distribute the event’s brand as well as a practical tool for note taking that attendees will be grateful to have.

On that note, we can’t wait for next year’s Brand New conference!

Thank you to Brand New for the use of their images.