The Marketing Arm

Case Study
  • The Marketing Arm Scout Books
  • The Marketing Arm Scout Books

For the past four years, creative agency The Marketing Arm has worked with illustrators to create custom Scout Books as gifts for their employees and clients. Their 2015 edition was illustrated by Michael McClain and printed with our red and cyan inks at varying opacities. The illustration is a great example of how overprinting can function to bring a third color into a design using only two inks.

The Marketing Arm describes itself as a “next generation consumer-engagement agency” and has offices in New York, London, Chicago and Los Angeles. They value their staff and clients: “Our people are at the core of our big ideas. We collaborate, we improve, we inspire each other, we have fun – and we work hard. These people make us who we are, and we wanted to show some gratitude with a little creativity.”